Enigma was established in 1989 in Neuchatel, Switzerland, by Gianni Bulgari to produce and market timepieces of his own design. Driven by innovative thinking, Enigma launched a series of jumping-hour watches with strong design identity. They were marketed inder the GB brand (after Gianni Bulgari;s initials), Enigma being the company name. In 2003 a jewellery collection was introduced. The Enigma jewels are typified by individual designs, many of them inspired by Gianni Bulgari.