In 1939 the Parisan jewellery manufacturer Rubel Freres moved to New York. For a few years John Rubel worked for the new York branch of van Cleef & Arpels. In 1943 however Rubel opened his owln shop under his Americanised name, John Rubel Co.In London and Paris branches folowed. John Rubel Co. was well-known or its necklaces set with baguette cut diamonds as well as his series of ballerina brooches. The famous designer Maurice Duvalet designed the various versions of the ballerina brooches sold by van Cleef & Arpels as well as by the John Rubel Co. In 1947 the firm closed its door but is still remembered for creating some of the most popular jewellery of the 40s.

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